At TribalMind, we believe that every conversation, every email, every message represents a value exchange – they are the micro-cents of this new economy. Depending upon who you are interacting with, the value is either higher or lower. Lets face it, chatting to Richard Branson around how to build a successful start-up is a bit more valuable than having a conversation with a street sweeper. The beauty is that even that street sweeper, in a different context, has his own value to add to a conversation.